Breastfeeding Grand Rounds 2008: Making Breastfeeding the Norm: Social Marketing
Presenters:
Trish MacEnroe, Director, NYS WIC Training Center
Lynne Doner Lotenberg, MA, Social marketing consultant; co-author of Marketing Public Health; co-editor of Social Marketing Quarterly
Ruth Lawrence, MD, Professor of Pediatrics and Obstetrics & Gynecology, University of Rochester School of Medicine & Dentistry, and author of "Breastfeeding: A Guide for the Medical Profession"
At the conclusion of the presentation, the participants will be able to:
Describe the importance of making breastfeeding the norm
Define social marketing
Describe two social marketing campaigns to make breastfeeding the norm