Social Media and Public Health: How Government Agencies Learn to Interact with the Public - Webstream Broadcast Wed., June 15, 2011May 25, 2011 -
During a disaster, providing information on what is happening and communicating messages to the public is one of the most important aspects of emergency operations. There have always been many methods to accomplish these activities, such as through the traditional media venues of television, radio and newspaper. With the growth of social media, new methods to communicate with different segments of the public are now available.
Guest speaker Kerry Shearer will describe how he utilized social media while working for Sacramento County Division of Public Health, including during the H1N1 pandemic, wild fires, and MRSA outbreak. Mr. Shearer will also demonstrate the use of social medial tools.
Please join us for this free broadcast to learn more about how government agencies and public health organizations can utilize social media during public health events and for educational outreach to constituents. After watching this broadcast, the viewer will be able to:
· Learn why social media use is becoming more prevalent in the use of conveying important public health messages
· Describe how social media can be utilized during emergencies
· Identify various social media tools including websites, software, and electronic tools
· Explain why “new media” techniques should be part of a communications toolkit
· Learn how to develop and use social media for distributing emergency messages and information
· Learn how to build a compact in-house web studio
Date and Time: Wednesday, June 15, 2011, 2:00 PM - 3:00 PM
Registration is required. We will provide a link to registration shortly, so please check back again soon.