Breastfeeding Grand Rounds 2008: Making Breastfeeding the Norm: Social Marketing


At the conclusion of the presentation, the participants will be able to:

  1. Describe the importance of making breastfeeding the norm
  2. Define social marketing
  3. Describe two social marketing campaigns to make breastfeeding the norm

* Fields marked with an asterisk are required

Participant Information

4. Are you Hispanic, Latino/a, or Spanish origin? * (One or more categories may be selected)
5. What is your race? * (One or more categories may be selected)

Program Evaluation

Using the rating scale, please rate the following.


Objectives/Learner's achievement of each objective
12. As a result of this educational activity, I am able to:


Presenter 1
13. Trish MacEnroe, Director, NYS WIC Training Center

Presenter 2
14. Lynne Doner Lotenberg, MA, Social marketing consultant; co-author of Marketing Public Health; co-editor of Social Marketing Quarterly

Presenter 3
15. Ruth Lawrence, MD, Professor of Pediatrics and Obstetrics & Gynecology, University of Rochester School of Medicine & Dentistry, and author of "Breastfeeding: A Guide for the Medical Profession"

Presenter 4
16. (Not applicable)

Presenter 5
17. (Not applicable)

Conflict of Interest

Outcomes of Education


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(Not eligible for continuing education credits)