Breastfeeding Grand Rounds 2008: Making Breastfeeding the Norm: Social Marketing


At the conclusion of the presentation, the participants will be able to:

  1. Describe the importance of making breastfeeding the norm
  2. Define social marketing
  3. Describe two social marketing campaigns to make breastfeeding the norm

* Fields marked with an asterisk are required

Participant Information

4. Are you Hispanic, Latino/a, or Spanish origin? * (One or more categories may be selected)
5. What is your race? * (One or more categories may be selected)

Program Evaluation

Using the rating scale, please rate the following.


Objectives/Learner's achievement of each objective
12. As a result of this educational activity, I am able to:


Presenter 1
13. Trish MacEnroe, Director, NYS WIC Training Center

Presenter 2
14. Lynne Doner Lotenberg, MA, Social marketing consultant; co-author of Marketing Public Health; co-editor of Social Marketing Quarterly

Presenter 3
15. Ruth Lawrence, MD, Professor of Pediatrics and Obstetrics & Gynecology, University of Rochester School of Medicine & Dentistry, and author of "Breastfeeding: A Guide for the Medical Profession"

Presenter 4
16. (Not applicable)

Presenter 5
17. (Not applicable)

Conflict of Interest

Outcomes of Education

23. Please list up to three specific barriers you have identified that will prevent you from incorporating what you have learned into practice.


24. Please list up to three specific strengths of this learning activity/offering.

25. Please list up to three specific areas to improve this learning activity/offering.

Submit Evaluation

(Not eligible for continuing education credits)